Internal summary

What changed on the website

A record of everything shipped in this pass: the rebuilt site, the shared design system, the automated lead handling, the new positioning, and the SEO groundwork. Written for the founding team, no technical background needed.

November 12, 2026Prepared by the VetVerifi web team

1. New marketing site, end to end

The site is now built around the five audiences we actually sell to, instead of one general purpose homepage.

Homepage: A single entry point that routes each visitor to the path that fits them: pet resorts on Gingr, veterinary clinics, or platform partners.
Pet resorts (Gingr) page: New page at /pet-resorts-gingr covering the Gingr workflow, pricing, steps, testimonials and FAQ.
Veterinary clinics page: New page at /vet-clinics with the membership activation form built directly into the page.
Partners page: New page at /partners covering the headless API story, partner cases and an inquiry form at the bottom.
Talk to sales: New page at /talk-to-sales with a single form that now feeds the automation described below.
Supporting pages: Integrations, API use cases, Pricing, About, News, SmartTag, Inbox and the checkout flows all rebuilt or migrated so the site reads as one product.

2. One design system, one page shell

Every marketing page now shares the same header, footer and visual language, so a change in one place shows up everywhere.

Shared shell: All non-blog marketing pages render inside a single page wrapper (header, main content, footer). No more one-off headers or duplicated layouts.
Design tokens: Typography (DM Sans for marketing, Inter for UI), indigo primary #312898, deep navy text #101024 and lime accent #f3ffcc are defined once and used everywhere.
Component architecture: Long pages were broken into small, reusable section components (hero, feature blocks, FAQ, closing CTA, plan cards, comparison table) rather than one large file per page.
Checkout redesign: All five checkout pages now share one layout with an order summary, a consistent pay button, and the same trust framing.
PIMS logo grid: Integration logos are normalized to one visual size (with extra scaling for logos that have more built-in padding), the ProVet Cloud wordmark renders correctly, and the partner list was updated.
Footer: Updated with real contact details (phone and Nashville address), consistent navigation, and the Integrations link removed from the footer on every page.

3. Site structure and redirects

Old URLs that are still in the wild no longer dead-end. Each one lands on the closest current page.

Membership: /claim-membership now redirects to /vet-clinics, so every membership link points at a single activation flow.
Partners: /api-access now redirects to /partners#inquiry and scrolls straight to the inquiry form.
Sales: /get-demo, /contact, /schedule-demo and the old meeting pages all resolve to /talk-to-sales.
Pet resorts: /gingr, /checkout-gingr, /petparadise, /grooming, /boarding-daycare, /training and /dog-boarding-software all point to /pet-resorts-gingr.
Legacy content: Around thirty older blog, vet clinic, partner and product URLs redirect to the nearest current page (News, Vet Clinics, Partners, Pricing or SmartTag) so search traffic and shared links keep working.
App connection: Every "Connect your Gingr account" call to action now links directly to app.vetverifi.com.

4. Lead automation and notifications

Every form on the site now triggers its own follow-up. Nothing depends on someone noticing a submission.

Shared email sending: A single internal email module handles all notification mail, so sender identity and formatting stay consistent across every automation.
Deduplication: One duplicate thank-you workflow was retired and replaced, so leads receive exactly one confirmation email.
Slack: New inbound activity posts into the team Slack channel with the key details, so sales sees it in real time.

When someone…	Slack alert	Team email	Automated reply
Activates a clinic membership	Yes	Tim, Chris, Justin (full signup detail)	Welcome email with account setup link
Submits a demo request	Yes	Dave and Tim (lead detail)	"Thanks for reaching out" confirmation
Submits a partner inquiry	Yes (#daily-sales)	Tim and Dave (full submission)	Covered by the inquiry confirmation
Places a Gingr order	Yes	Internal notification	Order confirmation to the customer

5. Positioning and copy

The message moved from abstract to concrete: what requirements get met, and what each side gets out of it.

Homepage hero: "Make pet health requirements easier to enforce." supported by copy about clinic-verified vaccine, parasiticide and wellness records, less paperwork for businesses, and more routine care visits for clinics.
Veterinary clinics: The clinic page leads with the business outcome: community requirements become preventive care visits. Lapsed visits, no change to their PIMS workflow, and vaccine-status-only sharing are spelled out as the three proof points.
Membership calls to action: Every membership CTA across the site now reads "Claim your member benefits" and points to /vet-clinics.
Pricing language: Free messaging removed from hero copy and calls to action. "Free" now appears only where it belongs, as a plan label.
Partner page: Partner hero and supporting copy rewritten around the headless API value, with a direct route into the API use cases page.
Clinic activation form: Split into two steps with a required terms checkbox, which makes the form easier to finish and gives us a proper consent record.

6. SEO, metadata and sharing

Every page now carries its own search and social identity instead of inheriting the homepage.

Page metadata: Unique titles (roughly 50 to 60 characters) and descriptions (roughly 120 to 155 characters) on every page, with canonical URLs pointed at vetverifi.com.
Social sharing: Full Open Graph and Twitter card tag set everywhere, using one consistent 1200x630 share image for the site. Blog posts use their own featured artwork.
Search hygiene: Checkout pages and the API use cases page are set to noindex so transactional and internal pages stay out of search results.
Blog: Individual posts now set their own title, description and share image from the post record.
Navigation polish: Hash links on long pages offset for the sticky header, so jumping to a section no longer hides the heading behind the navigation.

7. Still open

What we deliberately left for the next pass.

Hero copy: The homepage and clinic headlines are close but still under review with leadership. Expect one more wording pass.
Redirect verification: A final sweep of every legacy URL against the live site, to confirm nothing 404s and each redirect lands on the right anchor.
Blog archive: Older posts currently redirect to the News index rather than to their own article pages. Worth restoring the individual articles if we want that content indexed again.

Questions on any of the above can go to the web team. This page is unlisted and excluded from search engines; share the link directly with anyone who needs it.